Meeting and Workshop Facilitation

Customer

A trade federation

The Task

There were several trade federations competing in the same sector, each with a slightly different message to its members and to the government, its agencies and industry. The effect of this was to dilute the messages and make it difficult for the members to be heard in an increasingly regulated environment. By working together, the trade federations could better represent their members and their industry sector as a whole. By not working together, they were in danger of not being represented at all. The federations had never worked together before and were reluctant to do so now.

Our Approach

We designed and then facilitated a workshop that brought out areas of common interest and described a vision of the future that the leadership of all the federations agreed with, allowing them to work together on these areas of common ground. We did this by helping the federation describe a future for the industry in such a way that they could all see areas of overlap with their individual visions - these areas of overlap were then developed into a set of messages that there was little debate about, allowing the federations to add their own individual messages whilst not contracting the industry ones.

The Result

We helped the federations develop an action plan to develop a join proposition to their members for consultation and agreement.